Modern online stores for Africa

Staaf helps African businesses sell online to customers locally or globally, and get paid by M-Pesa, card or cash on delivery.

Angela Atieno of Delight Gifts serving a customer in her shop
Angela Atieno of Delight Gifts uses Staaf to sell online

Works with the payment, delivery and messaging services your customers already use

  • Paystack
  • M-Pesa
  • Pesapal
  • Visa
  • Mastercard
  • Airtel Money
  • DHL
  • WhatsApp
  • Instagram

What you get

Everything you need to sell online.

Take orders from chats, get paid by M‑Pesa and run a store that looks like your brand, all from one dashboard.

A store that looks like your brand. Start from a Staaf theme, then change colours, fonts, sections and pages in the editor, with no code.

Your own domain.

Use the name your customers already know, included on every plan.

Switch any time.

Try a new theme without losing your products, orders or pages.

Show up when buyers ask ChatGPT. Connect the ChatGPT channel and your products appear in ChatGPT shopping, kept up to date for you.

Always in sync.

Prices, photos and stock update on their own whenever you change a product.

Buyers land on your store.

Shoppers who ask for what you sell are sent straight to your checkout.

Every chat, one inbox. WhatsApp and Instagram messages land in one place, and your team turns them into orders without switching phones.

Answer from one place.

No more scrolling back through three phones to find who asked about what.

Chats become orders.

Create an order straight from the conversation, with the customer already filled in.

Get paid the way buyers pay. M‑Pesa, Airtel Money and cards through your own Paystack or Pesapal account, or cash on delivery.

Money goes to you.

Payments go straight into your own account. We never take a cut of your sales.

Connect in minutes.

Paste your Pesapal keys and Staaf checks them and sets up payment notifications for you.

Sell more on the days that matter. Run sales for special occasions and see which products are moving, day by day.

Discounts with limits.

Percentage or fixed amounts off, with start dates, end dates and caps on how often a code is used.

Stock that keeps up.

Counts move with every sale, and sold-out items stop selling on their own.

“Moving from Shopify was easier than I expected.”

I filled in one form and the Staaf team moved my products, customers and domain across for me. I didn’t have to rebuild a thing, and my buyers now pay with M‑Pesa.

Allan Masiva, moved his store from Shopify to Staaf
Allan Masiva working on his laptop

Simple no-tricks pricing

One plan, built for African businesses. Every feature is included from the first day, and we never take a cut of your sales.

Everything, one plan

Sell online, take payments into your own account and run the whole shop from one dashboard. No setup fee, no per-order charge, no upsell for the features you actually need.

What’s included

  • Unlimited products and variants
  • Card, M-Pesa and bank transfer payments
  • Your own domain
  • Beautiful free themes
  • Orders, stock and fulfilment
  • Email order confirmations
  • Product listings in ChatGPT shopping

Free for 1 month, then billed monthly

KES 4,999/mo

Or KES 49,990 a year, 2 months free

Start your free trial

Prefer to pay in dollars? USD 49 a month by card.

Your payment gateway charges its own per-transaction fee. That one is between you and them.