Meet Staaf, the simplest way to sell online in Africa

Staaf is a new way to sell online. It lets any business run a modern online store, take orders and get paid, all from one dashboard.

Every Staaf store comes with the things you would usually pay extra for: unlimited products and variants, your own domain, a fully customisable theme and payments straight into your own account. One plan, every feature, and we never take a cut of your sales.

Built for the way Africa buys

Most store builders were designed for buyers who pay by card and shop from a laptop. Our customers' buyers pay by M-Pesa, ask questions on WhatsApp and find products on Instagram. So that is what Staaf is built around.

• Get paid the way buyers pay. M-Pesa, Airtel Money, card and cash on delivery, through Paystack and Pesapal, straight into your own account.
• Every WhatsApp and Instagram DM in one place. Answer customers from one inbox instead of three phones.
• Stock that keeps up. Counts move with every sale and sold-out items stop selling, so you never take money for what you lack.
• Run a sale for Speacial Occasions. Percentage or fixed discounts with start dates, end dates and limits on how often a code is used.
• See what is selling, day by day. Know which products are moving and which are sitting on the shelf.

No more switching between phones or scrolling back through chats to find who asked about what.

Who's behind Staaf?

I'm Nicholas, the founder of Staaf. I've spent the last ten years building software, leading engineering teams in Kenya and Germany, with a strong background in e-commerce and the cloud platforms that run it.

Staaf brings that experience home: what I've learned about running e-commerce at scale, built for the way businesses in Africa actually sell.

Why Staaf?

The options for selling online in Africa have always meant choosing between two bad trade-offs. Global platforms look great but charge in dollars, take a fee on every sale and treat M-Pesa as an afterthought. Free alternatives cost nothing up front but leave you looking unprofessional and doing everything by hand.

We think African businesses deserve both: a store that looks as good as any in the world, and that works with the payments, delivery and messaging their customers already use.

"Moving from Shopify was easier than I expected. I filled in one form and the Staaf team moved my products, customers and domain across for me."

Allan Masiva, moved his store from Shopify to Staaf

What does the future hold?

Staaf is live today, with a one-month free trial and a single monthly plan after that. Businesses across Kenya are already using it to take orders and get paid, and we are working closely with every one of them.

Next, we are focused on making delivery as simple as payments, adding more payment providers across the continent and giving you better tools to bring customers back for a second order.

We build Staaf with the people who use it. If there is something you need, tell us. The quickest way to find out what Staaf can do for your business is to start your free trial.